A stereo speaker manufacturer developed advertising objectives,which stated that the goal of the company's new ad campaign is "To communicate our ability to create an environment of total audio ambience in the home." This statement could serve as an example of a:
A) target audience delineation.
B) benchmark measure.
C) communications task.
D) sales objective.
E) short-term promotional objective.
Correct Answer:
Verified
Q27: Managers who use the communications effects pyramid
Q35: Advocates of communication-based objectives for advertising propose
Q36: DAGMAR is:
A)a philosophy of advertising goal setting.
B)a
Q38: According to the criteria outlined in DAGMAR,which
Q39: Sales-oriented objectives are appropriate for:
A)all Internet marketing.
B)retail
Q41: For which of the following advertising communication
Q42: In the case of marginal analysis approach,profits
Q43: Outside-in planning:
A)focuses on what the marketer wants
Q44: _ is an approach to integrated marketing
Q45: Determining a target market's present level of
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