For which of the following advertising communication tasks should the specified time period be the longest?
A)Creating brand awareness
B)Increasing brand awareness levels
C)Creating knowledge regarding a brand attribute
D)Increasing knowledge levels about a brand attribute
E)Repositioning a brand

Question

Quizplus · Accepted Answer

Repositioning a brand typically requires a longer time period because it involves changing consumer perceptions and attitudes, which can be deeply ingrained and require consistent and sustained communication efforts.

For Which of the Following Advertising Communication Tasks Should the Specified