The source or sender of an advertising communication:
A)is typically a salesperson.
B)is never a nonpersonal entity.
C)is typically identified as the owner of the medium in which the communication appeared.
D)can be an individual who appears in the ad or a nonpersonal entity.
E)is never involved in the encoding process.

Question

Quizplus · Accepted Answer

The source or sender of an advertising communication can be an individual who appears in the ad (such as a celebrity endorser) or a nonpersonal entity (such as a brand or product).

The Source or Sender of an Advertising Communication