Honda broadcasts a commercial during Law & Order,a TV program that is seen by eight million viewers.The broadcasting of this ad takes place in a(n) _____ channel of communication.
A) individualized
B) direct-response
C) nonpersonal
D) semiotic
E) personal
Correct Answer:
Verified
Q27: Michael told Terry and Bill,Terry told Melissa,and
Q28: The fact that marketing and advertising people
Q29: _ is the part of a receiver's
Q30: _ is the process of interpreting a
Q31: Which of the following provides the sender
Q33: Kroger supermarkets buy an insert to go
Q34: Mentos mint candy uses an advertising campaign
Q35: The experiences,perceptions,attitudes and values a consumer brings
Q36: Which of the following statements is true
Q37: Nonpersonal channels of communication include:
A)newspapers,magazines,billboards,and salespeople.
B)salespeople,friends,relatives,and spokespeople.
C)reference
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