Mentos mint candy uses an advertising campaign that shows people solving problems by thinking outside of the box-by taking a fresh look at a common problem.The advertisers think the message the ad delivers is freshness.However,Rick and Beth Minton think the ad is simply showing people being rude and boorish.One of the possible explanations for these highly different perceptions of the ads is due to an absence of:

Question

Quizplus · Accepted Answer

The highly different perceptions of the Mentos mint candy ad may be due to an absence of a common ground, where the viewers have shared experiences and understanding that would enable them to interpret the ad in a similar way. Rick and Beth Minton may have a different worldview or values that make them perceive the ad's message as rude and boorish, while the advertisers' target audience may understand the ad's message of thinking creatively and having a fresh perspective.

Mentos Mint Candy Uses an Advertising Campaign That Shows People