Graduate schools that offer MBA courses are typically rated annually by business publications.When an MBA program rates high on a list,the information is publicized.If the purpose of the communication is to make sure current students know they have made the right choice and are attending a prestigious institution,then the _____ model would be correct.

Question

Quizplus · Accepted Answer

The dissonance/attribution model suggests that individuals seek out information to confirm their previous decision or reduce any cognitive dissonance they may feel after making a decision. In this case, current MBA students may want to confirm their decision to attend a highly rated institution, which is why the dissonance/attribution model is the most appropriate for this communication strategy.

Graduate Schools That Offer MBA Courses Are Typically Rated Annually