Trevor is watching a late night TV show when a low-budget commercial for a local restaurant comes on the air.He is turned off by the poor quality of the commercial and immediately tunes out the message without processing any of the information.Trevor is engaging in what type of message processing?

Question

Quizplus · Accepted Answer

Peripheral processing occurs when someone relies on superficial cues, such as the quality of the commercial, to make judgments about the message without fully processing the content. Trevor's reaction to the low-budget commercial suggests that he is engaging in peripheral processing.

Trevor Is Watching a Late Night TV Show When a Low-Budget