The print ad for Thomasville furniture's Louis Phillipe design shows a rumbled bed with pillows flung on the floor and two empty glasses of wine on a nearby table.The door to the balcony is open and looks as if the lovers have just stepped out to look at the moon.The use of sexual innuendoes in this ad to attract attention would be an application of:

Question

Quizplus · Accepted Answer

The use of sexual innuendoes suggests an appeal to unconscious desires and emotions, which is consistent with the psychoanalytic theory. This approach suggests that ads can tap into deep-seated emotions and desires to influence behavior.

The Print Ad for Thomasville Furniture's Louis Phillipe Design Shows