Clothing manufacturers like Calvin Klein and DKNY often employ sexy models in an attempt to attract attention to their ads.The theoretical explanation that would most support the idea that stimulating the consumer's sex drive would lead to product purchase is an application of:

Question

Quizplus · Accepted Answer

The psychoanalytic theory suggests that human behavior is driven by unconscious desires such as the sex drive. Thus, the use of sexy models in ads may stimulate the consumer's sex drive and lead to a desire to purchase the product.

Clothing Manufacturers Like Calvin Klein and DKNY Often Employ Sexy