Nestlé uses the slogan,"Good Food,Good Life" to stress that its products provide everything consumers need-there is no need of looking at any other brands.Nestlé uses:

Question

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Nestlé's use of the slogan "Good Food, Good Life" appeals to consumers' emotions and promotes affect referral decision rule, which means consumers are likely to choose a product based on their emotional response towards it rather than evaluating it based on specific attributes. It encourages consumers to stick with Nestlé's products, thereby creating brand loyalty.

Nestlé Uses the Slogan,"Good Food,Good Life" to Stress That Its