_____ is likely to occur when a point-of-purchase display for a new type of dental adhesive is teamed with a life-size portrait of Clint Eastwood,a man many people who are over 50 admire and want to emulate.
A)Classical conditioning
B)Psychological conditioning
C)Affective modeling
D)Reversal design
E)Cognitive conditioning

Question

Quizplus · Accepted Answer

Classical conditioning is likely to occur as the admired figure (Clint Eastwood) is paired with the product, potentially creating a positive association in the minds of consumers.

_____ Is Likely to Occur When a Point-Of-Purchase Display for a New