Boxing champion Evander Holyfield is a popular role model for young African-American children,especially in his home state Georgia.An anti-litter ad campaign that features Holyfield attempts to convince children to "Keep Georgia Peachy Clean" just like Evander does.This ad campaign hopes children will want to emulate Holyfield and convince others to emulate the fighter.Thus,a(n)_____ reference group will be created.

Question

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An aspirational reference group is a group of individuals that an individual aspires to be like or be associated with. In this case, the ad campaign hopes to create an aspirational reference group by using Holyfield as a role model for young African-American children to emulate and persuade others to follow suit.

Boxing Champion Evander Holyfield Is a Popular Role Model for Young