Greg is hired into the marketing services department of a full-service advertising agency.His job profile includes gathering information relating to the client's product and service that can be used in the development of the creative strategy.He has to collect information from various other departments in the firm to gain a better understanding of the client's target audience.Which position has Greg been hired for?

Question

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Greg has been hired as an account planner, who is responsible for gathering information about the client's product and service, and also about the target audience to develop a creative strategy. This involves collecting information from various departments within the advertising agency.

Greg Is Hired into the Marketing Services Department of a Full-Service