Which of the following departments of the full-service agency,analyzes,selects,and contracts for space or time in the media that will be used to deliver the client's advertising message?

Question

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The Media department is responsible for analyzing, selecting and contracting for space or time in the media that will be used in advertising. The Research department conducts research to gather information about the target audience and the competition. The Account management department serves as a liaison between the agency and the client. The Creative services department develops and creates the actual advertising materials. The Art department produces the visual elements of the advertising materials.

Which of the Following Departments of the Full-Service Agency,analyzes,selects,and Contracts