Which of the following statements is true about agency commissions?
A) Some leading agencies now receive average commissions of 8 to 10 percent.
B) Nearly all of the leading agencies still earn a 15 percent commission.
C) Most agencies are earning more of their income from fixed commissions as clients expand their IMC programs to include other forms of promotion.
D) Most agencies are unwilling to negotiate their commission rates.
E) Leading agencies often get 20 percent commissions.
Correct Answer:
Verified
Q70: Under which of the following compensation arrangement
Q71: Agency compensation under the commission system is
Q72: A major argument put forth by defenders
Q74: A(n)_ is a type of compensation arrangement
Q76: The traditional method of compensating ad agencies
Q77: Negotiated commission rates for advertising agencies:
A)are becoming
Q78: Under the _ system of compensation,the client
Q79: The DDB Needham advertising agency receives compensation
Q80: Independent companies that specialize in the purchase
Q90: Under which type of compensation system might
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents