Sachin Tendulkar,India's top cricketer,was paid $4.14 million over three years to promote motorbikes made by TVS,an Indian manufacturer.TVS hoped to use _____ to build brand credibility for its motorbikes.
A) celebrity expertise
B) meaning transfer
C) celebrity knowledge
D) endorsement shift
E) consumer-celebrity merging
Correct Answer:
Verified
Q19: According to the persuasion matrix,which of the
Q20: _ is the process where the receiver
Q21: _ is defined as an attraction for
Q22: Source attractiveness leads to persuasion through a
Q23: A slice-of-life commercial that shows an average
Q25: _ is defined as affection for a
Q26: The source characteristic of attractiveness encompasses:
A)power,expertise,and recognizability.
B)similarity,likeability,and
Q27: The notion that a low credibility source
Q28: A commercial for a floor-cleaner shows a
Q29: Using the meaning transfer model of the
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