The commercial for Burpee gardening supplies begins with a discussion of how beautiful and enjoyable gardens can be.It ends with the directive to visit the company at HYPERLINK "http://www.burpee.com/" Burpee.com and let Burpee's experience get you off to a good start.By placing the strongest point at the end of the ad,Burpee is hoping to benefit from the:
A) primacy effect.
B) recency effect.
C) sleeper effect.
D) credibility effect.
E) compliance hierarchy.
Correct Answer:
Verified
Q40: According to the _ model,marketers may experience
Q41: Message sidedness,order of presentation,and refutation are all
Q42: When a source is able to administer
Q43: If viewers of the commercial perceived Barnes
Q44: Marketers should draw definite conclusions in their
Q46: The process by which a source with
Q47: A marketer should present the strong points
Q48: Which of the following statements is true
Q49: The commercial to convince people to stop
Q50: The _ score is an absolute measure
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