The commercial for Burpee gardening supplies begins with a discussion of how beautiful and enjoyable gardens can be.It ends with the directive to visit the company at HYPERLINK "http://www.burpee.com/" Burpee.com and let Burpee's experience get you off to a good start.By placing the strongest point at the end of the ad,Burpee is hoping to benefit from the:

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The recency effect suggests that people are more likely to remember and be influenced by the most recent information they receive. By placing the directive to visit Burpee.com at the end of the ad, Burpee is hoping to take advantage of this effect and have people remember and act on the message.

The Commercial for Burpee Gardening Supplies Begins with a Discussion