A firm focusing more on how to provide value to customers than on the physical product or production process is embracing which orientation?

Question

Quizplus · Accepted Answer

A marketing orientation focuses on identifying and meeting the needs and wants of customers, rather than solely on the product or production process. It involves understanding the target market, conducting market research, and creating products and services that meet consumer demand. A value orientation is a similar concept, but it places even greater emphasis on delivering value to customers through the entire customer experience, including pre- and post-sale activities. Quality orientation and external orientation are important, but they are not as directly focused on meeting customer needs and providing value as marketing and value orientations.

A Firm Focusing More on How to Provide Value to Customers