Asking target market members to compare the performance of a prototype of a possible new product to the performance of a competitor's product is an example of which type of research?

Question

Quizplus · Accepted Answer

Asking target market members to compare the performance of a prototype of a possible new product to the performance of a competitor's product is an example of product testing research. This type of research is used to evaluate and compare the performance of a new product with that of competing products. It helps in identifying the strengths and weaknesses of the product and can provide insights on how to improve it to meet the needs of the target market.

Asking Target Market Members to Compare the Performance of a Prototype