Which of the following is the first stage of the marketing research process?
A)planning a research design
B)defining the research objectives
C)analyzing the data
D)planning a sample

Question

Quizplus · Accepted Answer

Defining the research objectives is the first stage of the marketing research process. This involves identifying the problem or opportunity to be addressed, determining what information is needed to make a decision, and setting specific research objectives.

Which of the Following Is the First Stage of the Marketing