An employee who pretends to be a customer in order to observe the sales behavior of a clerk at a cosmetics counter in a department store is called a(n):
A)secondary data researcher
B)mystery shopper
C)pilot researcher
D)undercover researcher

Question

Quizplus · Accepted Answer

A mystery shopper is someone who poses as a customer to observe the behavior of employees in a retail environment. The other options are not applicable to this scenario.

An Employee Who Pretends to Be a Customer in Order