Kodetra is interpreting consumers' blog postings on the Internet.Which of the following best describes the type of research Kodetra is conducting?
A)independent marketing research
B)dependent marketing research
C)quantitative marketing research
D)qualitative marketing research

Question

Quizplus · Accepted Answer

Kodetra is analyzing consumers' blogs, which is a qualitative research method that focuses on understanding the attitudes, opinions, and behaviors of consumers.

Kodetra Is Interpreting Consumers' Blog Postings on the Internet