When consumers in a focus group session are presented with a written description of a possible new product and are asked what they would be willing to pay for such a product,this is an example of which of the following?
A)causal research study
B)descriptive research study
C)concept test
D)case study

Question

Quizplus · Accepted Answer

This is a concept test as the consumers are given a written description of a possible new product and asked about their willingness to pay for it. The purpose of this research is to determine the feasibility of the product, and whether consumers are interested in it enough to pay for it. Causal research, on the other hand, seeks to establish a cause-and-effect relationship while a descriptive research study is used to describe the current market situation. A case study would involve an in-depth analysis of a specific individual, group, or situation to identify key factors and trends.

When Consumers in a Focus Group Session Are Presented with a Written