The number of questionnaires returned or completed divided by the number of eligible people who were asked to participate in the survey is called:
A)churn
B)return ratio
C)response rate
D)success rate

Question

Quizplus · Accepted Answer

Response rate measures how many people actually responded to the survey out of the total number of individuals who were eligible to participate. It is a critical metric to evaluate the quality of data gathered from the survey. Churn refers to the rate of customers who stopped using a product or service, while return ratio and success rate are not relevant to measuring survey participation.

The Number of Questionnaires Returned or Completed Divided by the Number