Question 1

Internet surveys have real-time data capture,which allows for real-time data analysis.

Accepted Answer

Internet surveys can provide real-time data capture which enables data analysis as the data is collected, allowing for quick insights.

Question 2

Scanning involves a trial run with a group of colleagues or actual respondents to iron out fundamental problems in the instructions or design of a questionnaire.

Accepted Answer

This is pretesting.

Question 3

For mail surveys,the time period between the first mailing and the cut-off date after which no additional surveys will be analyzed is typically about:
A)1-2 weeks
B)2-3 weeks
C)3-5 weeks
D)6-8 weeks

Accepted Answer

The answer of For mail surveys,the time period between the...

Question 4

Interviews with respondents that take place in shopping malls are called:
A)pretesting
B)mall intercept interviews
C)the drop-off method of surveys
D)mixed-mode surveys

Accepted Answer

Mall intercept interviews are conducted in shopping malls where the interviewer intercepts potential respondents and conducts the interview on the spot. Pretesting refers to the process of testing a survey instrument with a small sample before administering it to a larger audience. The drop-off method involves handing out surveys for respondents to complete and return later. Mixed-mode surveys involve using multiple methods of data collection, such as combining online surveys with phone or mail surveys.

Question 5

"Can you tell me more about what you mean by that?" is an example of:
A)a mall intercept
B)a self-administered questionnaire
C)a probe
D)the drop-off method

Accepted Answer

"Can you tell me more about what you mean by that?" is a probe, which is a follow-up question used to encourage participants to elaborate or clarify their responses. A mall intercept is a method of sampling participants in a public space, a self-administered questionnaire is one in which the participant fills out the survey on their own, and the drop-off method is a survey delivery method where surveys are dropped off at participants' homes or workplaces for them to complete and return.

Question 6

Self-selection is a problem when a computer with a touch screen is used at a kiosk at a trade show to collect survey information.

Accepted Answer

Self-selection bias occurs when individuals choose to participate in a study or survey, which can lead to skewed results. In the case of a touch screen kiosk at a trade show, only individuals who are interested or have the time to participate may choose to do so, potentially leaving out important demographics or opinions.

Question 7

Which of the following has been considered the mainstay of commercial survey research for years?
A)mall-intercept interviews
B)Internet surveys
C)telephone interviews
D)e-mail surveys

Accepted Answer

Telephone interviews have been considered the mainstay of commercial survey research for years due to their wide reach and ability to collect large samples of data in a relatively short amount of time. However, with the rise of the internet, other methods such as online surveys have also become popular.

Question 8

For which of the following phone survey situations should a callback procedure be used?
A)a busy signal
B)a respondent who does not answer the phone
C)a respondent who is not at home
D)all of the above

Accepted Answer

A callback procedure should be used for all of the situations mentioned. A busy signal indicates that the respondent is unable to answer the phone at that moment, while a respondent who does not answer the phone or is not at home can still be contacted at a later time through a callback procedure.

Question 9

Surveys in which the respondent takes the responsibility for reading and answering questions are called:
A)self-administered questionnaires
B)independent questionnaires
C)stand-alone surveys
D)interactive questionnaires

Accepted Answer

Self-administered questionnaires are surveys in which the respondent is responsible for reading and answering the questions. The other choices are not commonly used terms for this type of survey.

Question 10

All of the following are advantages of personal interviews EXCEPT:
A)interviewer influence
B)opportunity for feedback
C)probing complex answers
D)high participation rate

Accepted Answer

The disadvantage of personal interviews is that the interviewer can influence the responses of the interviewee. Therefore, A is the correct answer as it is not an advantage of personal interviews. The other options are advantages of personal interviews, as they provide an opportunity for feedback, allow for probing complex answers, and have a high participation rate.

Question 11

Call Interactive,Inc.is a telephone survey research firm.Telephone interviewers sit at computer monitors that display the questions one question at a time along with precoded possible responses for each question.The interviewer reads the question,and when the respondent answers,the interviewer enters his or her answers directly into the computer.This is an example of:
A)voice-activated telephone interviewing
B)computer-assisted telephone interviewing
C)random digit dialing
D)noninteractive interviewing

Accepted Answer

This is an example of computer-assisted telephone interviewing where the computer displays the questions and possible responses, and the interviewer enters the respondent's answers into the computer.

Question 12

Survey approaches that allow spontaneous two-way interaction between the interviewer and the respondent are referred to as:
A)two-way survey approaches
B)complex survey approaches
C)mixed mode survey approaches
D)interactive survey approaches

Accepted Answer

Spontaneous two-way interaction between the interviewer and the respondent is a characteristic of interactive survey approaches. These types of surveys allow for personalized responses and the opportunity to clarify any misunderstandings or confusion that may arise during the interview.

Question 13

A personal interview may be conducted in which of the following locations?
A)respondent's home
B)shopping malls
C)telephone
D)all of the above

Accepted Answer

A personal interview can be conducted in the respondent's home, at shopping malls, or via telephone. All of these are viable options for one-on-one interviews with individuals. The choice of location may depend on the research topic, the target audience, and the preferences of the researcher.

Question 14

Internet surveys allow researchers to personalize invitations to potential respondents to try to increase the response rate for the survey.

Accepted Answer

Internet surveys can use personalized invitations to potential respondents to try to increase the response rate for the survey.

Question 15

Which of the following eliminates the counting of names in a list and subjectively determining whether a telephone directory listing is a business,institution,or legitimate household?
A)mixed-mode survey
B)predictive calling
C)computer-assisted telephone interviewing (CATI)
D)random digit dialing

Accepted Answer

Random digit dialing generates phone numbers randomly, eliminating the need to manually count and categorize listings.

Question 16

Which of the following is FALSE regarding mobile phone interviews?
A)Phones have varying abilities for automated responses and differing keypads.
B)Area codes for mobile phones are not necessarily tied to geography.
C)Telemarketing calls can be directed toward mobile phone numbers in the United States,but it is illegal to do so in Europe.
D)The recipient of a mobile phone call is even more distracted than the recipient of a home or office call.

Accepted Answer

In Europe, telemarketing calls to mobile phones are not universally illegal, but they are subject to strict regulations and require consent, similar to the United States.

Question 17

When a research agency conducts all telephone interviews from one location where they can hire a staff of professional interviewers and supervise and control the quality of interviewing more effectively,this is an example of:
A)central location interviewing
B)single-mode interviewing
C)synergistic interviewing
D)quick-response interviewing

Accepted Answer

Central location interviewing involves conducting all telephone interviews from one central location, typically where professional interviewers can be hired and quality control can be more closely monitored. This approach is often chosen when the research agency wants to maintain high quality standards and ensure consistency in the interview process. Single-mode interviewing refers to using only one mode of data collection (e.g. only conducting telephone interviews and not using online surveys). Synergistic interviewing and quick-response interviewing are not commonly used industry terms.

Question 18

A mixed-mode survey is a study that employs any combination of survey methods.

Accepted Answer

A mixed-mode survey can use a combination of methods such as online surveys, phone interviews, mailed questionnaires, and in-person interviews.

Question 19

The number of questionnaires returned or completed divided by the number of eligible people who were asked to participate in the survey is called:
A)churn
B)return ratio
C)response rate
D)success rate

Accepted Answer

Response rate measures how many people actually responded to the survey out of the total number of individuals who were eligible to participate. It is a critical metric to evaluate the quality of data gathered from the survey. Churn refers to the rate of customers who stopped using a product or service, while return ratio and success rate are not relevant to measuring survey participation.

Question 20

Candi received a research questionnaire in the mail.She completed it and sent it back to the marketing researcher.Which type of survey approach is this researcher using?
A)mixed-mode survey approach
B)simple survey approach
C)noninteractive survey approach
D)interactive survey approach

Accepted Answer

The noninteractive survey approach involves sending a survey or questionnaire to respondents without any interaction between them and the researcher. In this case, Candi received a research questionnaire in the mail and completed it, indicating that this is a noninteractive survey approach.

Quiz 9: Survey Research: Basic Methods of Communication With Respondents

Internet surveys have real-time data capture,which allows for real-time data analysis.

Scanning involves a trial run with a group of colleagues or actual respondents to iron out fundamental problems in the instructions or design of a questionnaire.

For mail surveys,the time period between the first mailing and the cut-off date after which no additional surveys will be analyzed is typically about:

Interviews with respondents that take place in shopping malls are called:

"Can you tell me more about what you mean by that?" is an example of:

Self-selection is a problem when a computer with a touch screen is used at a kiosk at a trade show to collect survey information.

Which of the following has been considered the mainstay of commercial survey research for years?

For which of the following phone survey situations should a callback procedure be used?

Surveys in which the respondent takes the responsibility for reading and answering questions are called:

All of the following are advantages of personal interviews EXCEPT:

Survey approaches that allow spontaneous two-way interaction between the interviewer and the respondent are referred to as:

A personal interview may be conducted in which of the following locations?

Internet surveys allow researchers to personalize invitations to potential respondents to try to increase the response rate for the survey.

Which of the following eliminates the counting of names in a list and subjectively determining whether a telephone directory listing is a business,institution,or legitimate household?

Which of the following is FALSE regarding mobile phone interviews?

When a research agency conducts all telephone interviews from one location where they can hire a staff of professional interviewers and supervise and control the quality of interviewing more effectively,this is an example of:

A mixed-mode survey is a study that employs any combination of survey methods.

The number of questionnaires returned or completed divided by the number of eligible people who were asked to participate in the survey is called:

Candi received a research questionnaire in the mail.She completed it and sent it back to the marketing researcher.Which type of survey approach is this researcher using?