A researcher is conducting an experiment in which one group of people is exposed to an advertisement and another group is exposed to another advertisement.He is examining the effect of headline font sizes on consumers' attitude toward the brand advertised.The participants in this experimental research are referred to as:
A)respondents
B)elements
C)factorials
D)subjects

Question

Quizplus · Accepted Answer

In experimental research, the individuals who participate in the study are referred to as subjects. In this scenario, the researcher is exposing one group to an advertisement and another group to another advertisement. The participants are being manipulated in order to study the impact of the headline font sizes on their attitude toward the advertised brand. Therefore, the best choice is D, subjects.

A Researcher Is Conducting an Experiment in Which One Group