When a competitor introduces a 15 percent price cut in order to blunt the effect of a test marketing study,this is an example of a:
A)maturation effect
B)testing effect
C)history effect
D)cohort effect

Question

Quizplus · Accepted Answer

A history effect occurs when an external event, like a competitor's price cut, influences the outcome of a study, impacting the results independently of the variables being tested.

When a Competitor Introduces a 15 Percent Price Cut in Order