When an experiment is conducted on the premises of a marketing research organization,this is an example of a:
A)static group design
B)laboratory experiment
C)field experiment
D)controlled store test

Question

Quizplus · Accepted Answer

A laboratory experiment is conducted in a controlled environment with the use of specialized equipment and apparatus, making it the best option among the given choices. Static group design is a type of experimental design where participants are not randomly assigned, and as such, the findings may not be reliable. A field experiment is conducted in a natural setting, which is not the case when an experiment is conducted in a marketing research organization. Controlled store tests are conducted in real stores to test new products, and thus, not applicable in this scenario.

When an Experiment Is Conducted on the Premises of a Marketing