List the advantages and disadvantages of test-marketing.
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Q65: The control method of test-marketing is also
Q66: Blocking out the effect of two or
Q67: Measuring the results of a test-market using
Q68: Discuss four methods of projecting test-market results.
Q69: A(n)_ experimental design allows for testing of
Q70: A test-market study in which participants go
Q71: In a factorial design,the influence of one
Q72: List the seven factors to consider in
Q74: Compare and contrast completely randomized designs and
Q75: A 3 x 3 experimental design incorporates
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