Question 1

____________________ produce differences in the dependent variable between experimental cells based on combinations of variables.

Accepted Answer

The answer of ____________________ produce differences in the dependent variable...

Question 2

Discuss the problems of estimating national sales volume from test-markets.

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The answer of Discuss the problems of estimating national sales...

Question 3

When a computer screen is used to simulate a retail store with images that allow a subject to "move" through different departments of the store and "purchase" products electronically is called a ____________________ simulated test-market.

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The answer of When a computer screen is used to...

Question 4

When subjects are randomly assigned to treatment groups to study the effects of manipulating an independent variable,this is called a(n)____________________ design.

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The answer of When subjects are randomly assigned to treatment...

Question 5

The control method of test-marketing is also called a " ____________________ " test.

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The answer of The control method of test-marketing is also...

Question 6

Blocking out the effect of two or more confounding extraneous factors in an experiment can be achieved by using a(n)____________________ design.

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The answer of Blocking out the effect of two or...

Question 7

Measuring the results of a test-market using UPC scanner data to measure market share along with cable TV systems that allow different ads to be shown to different customers is called ____________________ test-marketing.

Accepted Answer

The answer of Measuring the results of a test-market using...

Question 8

Discuss four methods of projecting test-market results.

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The answer of Discuss four methods of projecting test-market results....

Question 9

A(n)____________________ experimental design allows for testing of the effects of two or more treatments at various levels.

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The answer of A(n)____________________ experimental design allows for testing of...

Question 10

A test-market study in which participants go to a laboratory and "shop" in a small room that resembles a supermarket aisle to estimate purchase rates is called a ____________________ test-market.

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The answer of A test-market study in which participants go...

Question 11

In a factorial design,the influence of one independent variable on a dependent variable is called a ____________________.

Accepted Answer

The answer of In a factorial design,the influence of one...

Question 12

List the seven factors to consider in test-market selection.

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The answer of List the seven factors to consider in...

Question 13

List the advantages and disadvantages of test-marketing.

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The answer of List the advantages and disadvantages of test-marketing....

Question 14

Compare and contrast completely randomized designs and randomized-block designs.

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The answer of Compare and contrast completely randomized designs and...

Question 15

A 3 x 3 experimental design incorporates ____________________ factors,each having ____________________ levels.

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The answer of A 3 x 3 experimental design incorporates...

Quiz 12: Test Markets and Experimental Design