Researchers who accept the notion of forced-choice scales essentially argue that the respondents really do have an attitude toward the items that they are asked about.

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Researchers who use forced-choice scales believe that respondents have a specific attitude or preference towards the items they are asked about, and the scale forces them to make a choice between two or more options. This differs from other types of scales that allow respondents to give a neutral response or rate their level of agreement on a sliding scale.

Researchers Who Accept the Notion of Forced-Choice Scales Essentially Argue