Which type of scale has respondents describe their attitude using a series of bipolar rating scales?
A)Likert
B)constant-sum
C)semantic differential
D)Thurstone

Question

Quizplus · Accepted Answer

The semantic differential scale uses a series of bipolar rating scales where respondents describe their attitude towards a particular object or statement using opposing adjectives or phrases (e.g. good-bad, happy-sad, etc.).

Which Type of Scale Has Respondents Describe Their Attitude Using