Lists of respondents who have agreed to participate in marketing research along with the e-mail contact information for these individuals are called:
A)interactive samples
B)online panels
C)perpetual samples
D)e-samples

Question

Quizplus · Accepted Answer

The term "online panels" refers specifically to lists of individuals who have agreed to participate in marketing research and have provided their email contact information. "Interactive samples" and "e-samples" are not commonly used terms in marketing research, and "perpetual samples" refer to a different type of sample that is continuously updated with new respondents. Therefore, option B is the correct answer.

Lists of Respondents Who Have Agreed to Participate in Marketing