When a field worker calls a potential respondent and says: "Good evening.My name is Jim Smith and I'm calling from Burke Marketing Research in Cincinnati,Ohio," what aspect of the interviewer training program is being conducted?
A)recording responses
B)making initial contact
C)closing the interview
D)probing

Question

Quizplus · Accepted Answer

The phrase "making initial contact" indicates that the field worker is introducing themselves and the company, which is typically part of the interviewer training program.

When a Field Worker Calls a Potential Respondent and Says