Which of the following is NOT a reason firms should conduct research before going global?
A)To gauge local demand for the firm's products
B)To determine the availability of needed resources
C)To identify existing competition
D)To learn more about a country's art and culture

Question

Quizplus · Accepted Answer

Learning more about a country's art and culture is not directly related to the practical considerations that a firm needs to address before going global. While cultural knowledge can certainly be helpful in conducting business, it is not a critical factor that should be prioritized over other research considerations such as demand, resources, and competition.

Which of the Following Is NOT a Reason Firms Should