MATCHING
Complete the following using the terms listed.
-_____ refers to activities in which two or more parties give something of value to each other to satisfy perceived needs.
A)secondary data
B)affinity program
C)market segmentation
D)demographic
E)target market
F)utility
G)marketing mix
H)data mining
I)consumer behavior
J)ownership utility
K)exchange process
L)B2B
M)lifetime value of a customer
N)relationship marketing
O)frequency marketing
P)product-related segmentation

Question

Quizplus · Accepted Answer

The term "exchange process" refers to the act of two or more parties giving something of value to each other to satisfy perceived needs, which is a fundamental concept in marketing.

Note: Some of the other terms listed may be related to or involved in the exchange process, but they do not specifically refer to the definition given.

MATCHING Complete the Following Using the Terms Listed