MATCHING Complete the Following Using the Terms Listed

MATCHING
Complete the following using the terms listed.
-Revenues and intangible benefits from a customer,minus the costs of acquiring and serving the customer is known as _____.

A) secondary data
B) affinity program
C) market segmentation
D) demographic
E) target market
F) utility
G) marketing mix
H) data mining
I) consumer behavior
J) ownership utility
K) exchange process
L) B2B
M) lifetime value of a customer
N) relationship marketing
O) frequency marketing
P) product-related segmentation