MATCHING Complete the Following Using the Terms Listed

MATCHING
Complete the following using the terms listed.
-_____ is the ability of a good or service to satisfy the wants and needs of a customer.

A) secondary data
B) affinity program
C) market segmentation
D) demographic
E) target market
F) utility
G) marketing mix
H) data mining
I) consumer behavior
J) ownership utility
K) exchange process
L) B2B
M) lifetime value of a customer
N) relationship marketing
O) frequency marketing
P) product-related segmentation