MATCHING Complete the Following Using the Terms Listed

MATCHING
Complete the following using the terms listed.
-_____ involves developing close bonds with customers,suppliers,and employees.

A) secondary data
B) affinity program
C) market segmentation
D) demographic
E) target market
F) utility
G) marketing mix
H) data mining
I) consumer behavior
J) ownership utility
K) exchange process
L) B2B
M) lifetime value of a customer
N) relationship marketing
O) frequency marketing
P) product-related segmentation