________ is an organizational function and a set of processes for creating,communicating,and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
A)Marketing
B)Market segmentation
C)Consumer behavior
D)Marketing research

Question

Quizplus · Accepted Answer

Marketing is the organizational function and set of processes mentioned in the statement. It involves creating, communicating, and delivering value to customers, as well as managing customer relationships for the benefit of the organization and its stakeholders. Market segmentation, consumer behavior, and marketing research are all important components of marketing, but they are not the overarching function and processes described in the statement.

________ Is an Organizational Function and a Set of Processes