Joe is developing the marketing mix for his company's new line of power tools.A brand name,price,and distribution system have been decided.Now Joe is concentrating his efforts on developing the best advertising plan for the product line.The advertising plan is part of Joe's ______ strategy.
A)production
B)pricing
C)promotional
D)product

Question

Quizplus · Accepted Answer

The advertising plan is a part of the promotional strategy, which aims to communicate the unique features and benefits of the product line to the target market. The other options (production, pricing, and product) are all important components of the marketing mix, but they are not directly related to developing an advertising plan.

Joe Is Developing the Marketing Mix for His Company's New