Census data are _____ and _____ data for marketing researchers.
A)internal; primary
B)external; primary
C)external; secondary
D)internal; secondary

Question

Quizplus · Accepted Answer

Census data are collected by government agencies and are available to marketers from outside their organization, making it external. Since the data were not collected specifically for the marketers' current research needs, they are considered secondary data.

Census Data Are _____ and _____ Data for Marketing Researchers

Census Data Are _ and _ Data for Marketing Researchers