Which of these best define business intelligence?
A)It is an analysis of external environmental factors by marketers to understand how these factors impact business and marketing decisions.
B)It is the process of collecting and evaluating information to help marketers make effective decisions.
C)It is the task of using computer-based technology to evaluate data in a database and identify useful trends.
D)It is a combination of activities and technologies for gathering,storing,and analyzing data to make better competitive decisions.

Question

Quizplus · Accepted Answer

Business intelligence refers to the technologies, applications, strategies, and practices used to collect, integrate, analyze, and present business information. The goal is to support better business decision-making. Thus, it involves a combination of activities and technologies for gathering, storing, and analyzing data to make better competitive decisions.

Which of These Best Define Business Intelligence