Hershey has teamed up with Betty Crocker to introduce a new line of co-branded desserts,including cookies,cupcakes,and frostings.This is an example of
A)a comarketed product.
B)supplier-producer cooperation.
C)a marketing mix.
D)a cobranded product.

Question

Quizplus · Accepted Answer

This is an example of a cobranded product because two brands, Hershey and Betty Crocker, are collaborating to create and market a new line of desserts together, combining their brand identities and strengths in the product offerings.

Hershey Has Teamed Up with Betty Crocker to Introduce a New