Penelope wants to purchase a new printer for her computer.She decides to stick with the brand she knows because of her experience with its efficiency and reliability.This is an example of a(n)
A)interpersonal determinant.
B)personal determinant.
C)buying behavior.
D)recognition of problem or opportunity.

Question

Quizplus · Accepted Answer

This is an example of a personal determinant because Penelope's decision is influenced by her personal experience and perception of the brand's efficiency and reliability.

Penelope Wants to Purchase a New Printer for Her Computer