Developing and maintaining long-term,cost-effective exchange relationships with individual customers,suppliers,employees,and other partners for mutual benefit characterizes
A)relationship management.
B)customer satisfaction.
C)relationship marketing.
D)interpersonal consumer relationships.

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building and maintaining long-term relationships with parties such as customers, suppliers, and employees for mutual benefit, rather than just focusing on individual transactions.

Developing and Maintaining Long-Term,cost-Effective Exchange Relationships with Individual Customers,suppliers,employees,and Other