MATCHING
Complete the following using the terms listed.
-_______________refer(s)to the distribution channel that sells primarily to retailers,other wholesalers,or business users.
A)Marketing intermediary
B)Test marketing
C)Brand insistence
D)Product life cycle
E)Brand name
F)Wholesaler
G)Trademark
H)Product
I)Convenience products
J)Product line
K)Supply chain
L)Logistics

Question

Quizplus · Accepted Answer

Wholesaler refers to the distribution channel that sells primarily to retailers, other wholesalers, or business users.

Answer: A
 Marketing intermediary refers to a company that acts as a middleman between the producer and the end consumer, such as a wholesaler, retailer, or agent.

Answer: C
 Brand insistence refers to a situation where a consumer insists on a specific brand and is willing to go out of their way to purchase that brand over others.

Answer: D
 Product life cycle refers to the stages that a product goes through from introduction to decline, including introduction, growth, maturity, and decline.

Answer: E
 Brand name refers to the name given to a product or service, which is used to distinguish it from other similar offerings in the market.

Answer: K
 Supply chain refers to the network of businesses, individuals, and organizations involved in the creation and delivery of a product or service to the end consumer.

Answer: G
 Trademark refers to a legally registered name, logo, symbol, or other device that represents a brand or company and is used to distinguish it from other similar offerings in the market.

Answer: H
 Product refers to a physical good or service that is offered for sale to consumers in the market.

Answer: I
 Convenience products are consumer goods and services that are purchased frequently, immediately, and with little effort, such as snacks, drinks, and household supplies.

Answer: J
 Product line refers to a group of related products produced by a company and offered to consumers in the market.

Answer: L
 Logistics refers to the process of planning, implementing, and controlling the transportation, storage, and delivery of products and services to ensure they reach the end consumer in a timely and cost-effective manner.

MATCHING Complete the Following Using the Terms Listed