A marketer focuses on a product's ________.
A)benefits
B)symbolic attributes
C)service attributes
D)physical characteristics

Question

Quizplus · Accepted Answer

A marketer focuses on highlighting the benefits of the product to the customers. The benefits can be functional, emotional, or experiential. By emphasizing the benefits, the marketer aims to influence the customer's perception and persuade them to purchase the product. While other attributes like physical characteristics, service attributes, and symbolic attributes are also important, the benefits are the most crucial for a marketer to communicate.

A Marketer Focuses on a Product's ________