Consumer products are usually classified as ________.
A)Capital items,convenience items,and specialty products
B)Convenience products,shopping products,and specialty products
C)convenience products and expense items
D)expense items and capital items

Question

Quizplus · Accepted Answer

Consumer products are usually classified as convenience products, shopping products, and specialty products. Convenience products are those that consumers buy frequently, immediately, and with minimum effort, like milk, bread, and toiletries. Shopping products require more effort on the consumer’s part to compare and purchase, like clothing, appliances, and electronics. Specialty products are those that consumers are willing to expend extra effort to obtain, like luxury cars, fine watches, and designer clothes.

Consumer Products Are Usually Classified as ________