MATCHING
Complete the following using the terms listed.
-_______________refer(s)to the ultimate degree in brand loyalty,in which the consumer will accept no substitute for a preferred brand.
A)Marketing intermediary
B)Test marketing
C)Brand insistence
D)Product life cycle
E)Brand name
F)Wholesaler
G)Trademark
H)Product
I)Convenience products
J)Product line
K)Supply chain
L)Logistics

Question

Quizplus · Accepted Answer

Brand insistence refers to the ultimate degree in brand loyalty where the consumer will accept no substitute for a preferred brand.

MATCHING Complete the Following Using the Terms Listed